How Qwikly Pipeline works
The system that puts qualified sales calls on your calendar.
Three connected systems, one outcome. Here is the playbook we run for every Pipeline client.
The three systems
Targeting, personalisation, deliverability,
all working in concert.
Targeting and enrichment
We do not buy lists. We build them, every campaign.
- Multiple data sources cross-referenced for the right person, the right title, the right company.
- Intent signals layered in (recent hires, recent fundraising, technology stack changes, growth indicators).
- Verified email and phone for every prospect. Bouncers never enter the campaign.
- Rich profile per prospect, what they do, what they need, what they are likely to respond to.
Why it matters
Garbage in, garbage out. The icebreaker is only as good as the data.
Personalisation engine
Hyper-personalised, not first-name merge tags.
- Every email is written for the specific person. The icebreaker references something only someone in their inner circle would know.
- Multiple prompt layers ensure the email reads like a human wrote it, not a template.
- Value proposition matched to their likely pain, not a generic pitch.
- Soft CTAs only. We never demand a meeting, we offer an alternative ('or I can send a 4 minute video, your call').
Why it matters
The reply rate is the number that matters. Open rates lie, replies pay.
Sending infrastructure and deliverability
The best email in the world is worthless if it lands in spam.
- Multiple sending domains rotate to spread risk.
- Two-week warmup is non-negotiable before a campaign sends.
- Daily deliverability checks on every domain, every account.
- Inbox rotation across accounts to keep volumes safe.
Why it matters
Most beginners blast from a single domain and end up in spam within a week. We do not.
The cadence
Three emails over six days,
no pestering.
Short, soft, written for one person. Each touch has a job, and we never overstay our welcome in the inbox.
Hyper-personal icebreaker
Reads like a 1:1 note. Opens with something specific to them. Ends with a soft CTA.
- Length
- Under 120 words
- Subject
- Ambiguous, never clickbait.
TL;DR follow-up
Short, punchy recap of value. Threaded to email 1.
- Length
- Under 80 words
- Subject
- Re-thread or short refresh.
Breakup
We do not pester. This is the last note. Often the highest-converting touch in the sequence.
- Length
- Under 60 words
- Subject
- Closing the loop, parking this.
The 60-second rule
21x
drop in conversion if you wait more than 60 seconds.
industry estimateWhen a prospect replies,
the clock is on.
Qwikly Pipeline routes every reply to a real human inbox or your team in under a minute. No reply auto-pilot, no slow-burn handoff.
The pre-call asset
Curious but not ready,
we send a 4 minute walkthrough.
When a prospect is curious but not ready for a call, we send them a 4 minute walkthrough.
Watch the walkthrough
See the asset we send to warm prospects.
Four minutes, no slides, the system end to end.
The first 90 days
From kickoff
to dialled in.
Days 1 to 14
Build and launch
Define ICP, build the lead list, write the sequences, set up infrastructure, launch first campaign.
Days 15 to 60
Refine
Replies start, AB tests run, ICP and copy refine, deliverability tuned.
Days 60 to 90
Dialled in
15 to 30 qualified meetings per month, dialled in.
industry estimateAn honest list
What we
will not do.
We will not buy a list and blast it. That is what got everyone else in spam.
We will not send the same email to 10,000 people. Even with templates, every email is rewritten.
We will not use first-name merge tags as a personalisation strategy. They are a tell.
We will not promise meetings if your offer is below R2,000 ticket. The maths does not work for either of us.
Metrics
The numbers we track,
and the one we ignore.
We track
Reply rate
The number that matters.
Qualified-meeting rate
Replies that turn into a real call.
Booked-call show rate
Did they actually turn up?
Deal close rate
Calls that turn into clients.
Revenue attributed
ZAR through the door from Pipeline.
Where any benchmark is mentioned, treat it as an industry estimate. Individual results will vary.
We do not track
Open rate
Open rate kills deliverability and lies anyway. We optimise for replies, qualified meetings, and revenue, not vanity numbers.
industry estimateYour move
Want to see how this maps to your business?
Book a 30 minute strategy call. We will show you the exact ICP we would target and the kind of email we would send to your top 5 prospects, free of charge.